Brand Story

The Story of TARANIS
In Celtic mythology, Taranis, originally a human, became a deity protecting his homeland after making a great sacrifice to defend it from foreign invaders. Legend has it that whenever bandits invaded, a clap of thunder would strike from the sky, terrifying the bandits into vanishing without a trace. Thus, Taranis became known as the God of Thunder, and his influence spread throughout regions such as Gaul and Britain, earning widespread worship and offerings from people across Central and Western Europe. In 2013, a British-developed stealth combat drone, touted as the... Read more...
The WINEX Brand Story
WINEX is derived from the combination of "WIN + EXcellence", representing being born for victory and pursuing excellent performance. The brand's original intention was to create badminton equipment that combines professional performance with affordable prices, allowing more players to experience the power and control brought by high-quality carbon fiber rackets. The WINEX team consists of engineers with many years of experience in badminton racket research, development and manufacturing, focusing on frame structure, carbon fiber lay-up, and feel tuning. Through continuous testing of different carbon fiber structures, they developed a racket... Read more...